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#VapingWorks

Vaping has helped a community of 5.2 million adults cut down on or stop smoking in Great Britain alone.

Vaping has been instrumental in bringing the UK’s smoking rates down to a record low, helping millions of people do something they could never have imagined – quit smoking.

There is a growing library of evidence to support vaping as a quitting tool and a chorus of healthcare organisations have acknowledged the reduced risk and stop smoking potential of vaping, including the Office for Health Improvement and Disparities, Cancer Research UK, the Royal College of Physicians, the NHS and more.

Despite this, misperceptions about vaping are still rife and misinformation is leading many smokers to be confused about the relative risks or even put off attempting to make the switch.

That’s why we like to shine a light on real stories from smokers who have kicked the habit and never looked back thanks to vaping.

Hear about some of the success stories

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Half of all successful quit attempts over the past five years involved a vape.
Action on Smoking and Health UK2024

Share your story

Help us make the true impact of vaping known by sharing your story. If you’d like to show that #VapingWorks, why not send us a video of your smokefree journey – all you need to do is answer three simple questions:

  • What inspired you to switch to vaping?
  • How has switching to vaping impacted you?
  • What advice would you give to a smoker looking to switch?

Videos can be submitted to vapril@jbp.co.uk. And if you would like to share your story but don’t want to be on camera, why not send us a written testimonial through our REAL VAPERS campaign.

“Without vapes, I know I would still be smoking 20 to 30 cigarettes a day.”
Submitted to the UKVIA’s REAL VAPERS campaign
I am a 60-year-old woman who has smoked 30 a day from the age of 16. I switched to vaping this year and haven’t had a cigarette since. I’ve tried stopping smoking before and always went back to it, but I have no desire to go back to it now. I understand the concerns around vaping especially for young people but for me it has been a game changer and finally enabled me to give up cigarettes.
Submitted to the UKVIA’s REAL VAPERS campaign
I had been smoking daily for 41 years. I decided to try vaping instead. Since starting to vape two and a half years ago, I haven't smoked at all. I would never have been able to quit without vaping.
Submitted to the UKVIA’s REAL VAPERS campaign
I’ve been vaping about 8 years and wouldn’t have been successful in my journey had it not been for flavours and the choice of flavours that are available. I still enjoy trying new and interesting flavours.
Submitted to the UKVIA’s REAL VAPERS campaign
Tried multiple times to quit smoking with NRT only to fail every time. Finding a top quality vape store with the time and knowledge to not only supply me with the right device for me and the correct liquids but also to support me on my quit attempts, was exactly what I needed. I have now been cigarette free for almost 6 years and never would have been able to do it without vaping.
Submitted to the UKVIA’s REAL VAPERS campaign
I had been smoking 15 to 20 cigarettes per day for six years and desperately wanted to quit due to the smell it was creating on all my clothes. I have now been able to completely quit smoking cigarettes…vapes have been the only thing that have helped me quit.
Submitted to the UKVIA’s REAL VAPERS campaign
After 30+ years tobacco smoking rolls/cigarettes and finding it hard to quit, I thought I’d try vaping to see if it would help me with my 30/40 habit. So far, I’m down to one vape a week which is helping me save and quit.
Submitted to the UKVIA’s REAL VAPERS campaign
My husband and I smoked a pack a day for 30 years. We had tried giving up smoking many times unsuccessfully. When a vape shop opened up near us we decided to try vaping to give up cigarettes and cut down on our nicotine intake. We still vape, but we are down to 0.3 strength of nicotine now which we believe is much less harmful than smoking.
Submitted to the UKVIA’s REAL VAPERS campaign
If it wasn't for the option of vaping I was and still would be a heavy smoker. I started vaping and instantly quit smoking 2 years ago. I feel 100 percent better for it. If vaping was too expensive, I'd just go back to smoking and would probably cost the NHS a fortune in the future.
Submitted to the UKVIA’s REAL VAPERS campaign

Write to your local MP

Download our customisable letter template today and share your story with your local MP to highlight how vaping has been a lifeline for you and millions of other smokers. Don’t forget to copy us into your email at ukvia@jbp.co.uk. 

Download the template