Facts not Fiction
1
Vaping poses a ‘small fraction’ of the risks of smoking – it is ‘at least 95% less harmful’ than combustible tobacco.
Office for Health Improvement and Disparities, 2022
2
Some 5.2 million adults have used vaping to cut down on or stop smoking in Great Britain alone.
Action on Smoking and Health UK, 2025
3
Nicotine e-cigarettes are amongst the most effective stop smoking tools available
Cochrane Review, research by University of Oxford, 2023
4
Half of all successful quit attempts over the past five years involved a vape.
Action on Smoking and Health UK, 2024
5
There is ‘no good evidence’ that vaping causes cancer - nicotine DOES NOT cause cancer.
Cancer Research UK, 2023
6
Almost one third of surveyed vapers say they do so because it is ‘cheaper than smoking’.
HMRC, ‘Understanding the Vape Market’, 2023
7
Flavours are critical for adult vapers, with 51% saying they prefer fruit options.
Action on Smoking and Health UK, 2025
8
Legal vaping products DO NOT cause EVALI or popcorn lung – both are caused by chemicals which are banned for e-cigarettes in the UK.
Cancer Research UK, 2023
9
Over 95% of surveyed stop smoking services offer vaping as a stop smoking tool.
Freedom of Information Data,
gathered by the UKVIA, 2024
10
Smoking rates have fallen to just 10.6% - the lowest levels since records began. Vaping has played a major role in this decline.