Welcome to
VApril 2025
VApril, the world’s largest and most successful vaping education campaign, has been helping smokers quit through vaping for eight years.
Created by the UK Vaping Industry Association, the campaign delivers evidence-based guidance and tackles misinformation which is blocking so many from making the switch.
This year’s campaign includes:
- Myth-busting fact sheets and guides
- Testimonials from real vapers
- Expert interview with a stop smoking specialist
- Guidance on identifying illegal vapes & vape recycling
- And much more…
Millions of smokers have already kicked the habit through vaping – could you be next?

Make the Switch
Are you looking to stop smoking?
Click here for information on vaping as a significantly less harmful quitting tool, testimonials from former smokers and critical guidance to help you make the switch.
Identifying Illegal Vapes
Do you want to protect yourself from illegal vapes?
Click here for tips on spotting non-compliant vapes and guidance on what to do if you suspect a business of selling illegal products.
Recycling Awareness
Are you unsure of what to do with your used vape?
Click here for guidance on the right way to dispose of your vape devices and tools to help you find your nearest recycling point.
Hear from an expert
To further understand the importance of public education campaigns, and highlight the key role of vaping in eradicating the harms of smoking, we at the VApril hub sat down with expert Sairah Salim-Sartoni – a chartered health psychologist and award-winning stop smoking clinician with 20 years of experience within the smoking cessation and tobacco harm reduction sector.