Welcome to VApril 2025
Over the past seven years, VApril – as the largest vaping education campaign in the world – has supported smokers looking to quit by providing evidence-based guidance on making the switch and addressing the biggest myths and misperceptions about the most effective stop smoking tool available today.
The initiative was created and is delivered by the UK Vaping Industry Association as an answer to the need for greater education around vaping, which has a key role in supporting the UK’s remaining six million smokers to kick the habit.
From 2025, VApril also delivers guidance on the key areas of Identifying Illegal Vapes and Recycling Awareness, to ensure consumers can better protect themselves and the planet as they make the lifechanging decision to quit through vaping.
Whether you’re a new vaper, a long-term smoker or an organisation that would like to get involved in this year’s campaign, this site contains a wealth of information and resources to support your needs.
Why public education should be top of the agenda
Misperceptions about vaping are at an all-time high, with half of smokers wrongly and worryingly believing it to be as or more harmful than smoking – a challenge which could worsen in the wake of a potential advertising ban.
At the same time, new Freedom of Information data has revealed a shocking lack of investment in government-led campaigns about vaping and stopping smoking.
Campaigns like VApril are critical but we are only going to achieve a smokefree future if the government does more to educate on smoking cessation and address myths about vaping.
