Facts not Fiction

1

Vaping poses a ‘small fraction’ of the risks of smoking – it is ‘at least 95% less harmful’ than combustible tobacco.

Office for Health Improvement and Disparities, 2022

2

Some 5.2 million adults have used vaping to cut down on or stop smoking in Great Britain alone.

Action on Smoking and Health UK, 2024

3

Nicotine e-cigarettes are amongst the most effective stop smoking tools available

Cochrane Review, research by University of Oxford, 2023

4

Half of all successful quit attempts over the past five years involved a vape.

Action on Smoking and Health UK, 2024

5

There is ‘no good evidence’ that vaping causes cancer - nicotine DOES NOT cause cancer.

Cochrane Review, research by University of Oxford, 2023

6

Almost one third of surveyed vapers say they do so because it is ‘cheaper than smoking’.

Action on Smoking and Health UK, 2024

7

Flavours are critical for adult vapers, with almost half (47%) saying they prefer fruit options.

Cochrane Review, research conducted by University of Oxford and funded by Cancer Research UK, 2023

8

Vaping is NOT a proven gateway to smoking.

Action on Smoking and Health UK, 2023

9

Legal vaping products DO Not cause EVALI or popcorn lung – both are caused by chemicals which are banned for e-cigarettes in the UK.

Cancer Research UK, 2023

10

Smoking rates have fallen to just 11.9% - the lowest levels since records began. Vaping has played a major role in this decline.

Office for National Statistics, 2024

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