Your Choice. Your Voice.

Did you know your favourite flavours could be at risk?

The Tobacco and Vapes Bill, currently progressing through Parliament, is one of the most consequential pieces of legislation in the history of vaping.

While the Bill includes measures the Government says are designed to tackle youth access to vaping – an objective the UKVIA fully supports – it would also give ministers sweeping powers to introduce restrictions on flavours, packaging and product display.

These powers could open the door to bans or limitations that not only have a major impact on adult vapers, but make it harder for smokers to switch to a less harmful alternative.

That is why, as part of VApril, we are urging vapers to speak up for the choices that helped them become smoke-free and make their voices heard at this critical moment for the future of vaping.

Your voice matters – so how can you get involved?

Take part in our survey

How would you react if your favourite flavours were banned? Do you think the Government has your best public health interests at heart? Fill out our anonymous survey today and help us ensure the views of real vapers are heard.

Write to your MP

Whether you're a vaper or a vape business owner, download our template letters today and tell your local MP how vaping is helping adults quit, and the impact restrictions could have for millions of people across the UK.

Share your quitting story

Are you one of the millions of adults using vaping to cut down on or stay off smoking? Share your story through our REAL VAPERS campaign today.

Download campaign materials

Calling vape brands and retailers – help your customers take action. Access and share our ready-to-use campaign materials today.