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Smokers estimated to save £1.1 billion per year as a result of switching to vaping

VApril 2019
  • New study shows that vapers save an average of £346 a year compared to when they smoked, equivalent to £1.1bn a year when taking into account there are estimated to be 3.2m vapers in the UK
  • Money goes towards holidays, the family and rainy-day funds
  • Health benefits, social acceptability and feeling stressed also cited as major benefits to vaping

Smokers who make the switch to vaping are saving money, feel healthier and see benefits to their social lives according to a new study published today.

The study, conducted by OnePoll, shows that smokers who switch to vaping say that the best things for them about making the switch are that they feel healthier (47%), have more money (43%) and more confident in social circles (23%).

Vapers are saving on average £346 per year which equates to £1.1 bn across the year when taking into account that there are 3.2m vapers across the country.

Vapers are using the money they’re saving to treat themselves and their families to holidays (28%), days out (19%), as well as putting the money into savings accounts (29%). This might also explain why 43% of vapers said they felt less stressed after switching from smoking.

Financially squeezed families are also using the money they save to help them pay for basic essentials. More than a quarter of vapers (27%), are using the money they save to pay for household groceries, and 24% put the money towards household bills.

The survey findings were revealed today (1st April) at the launch of VApril, a month-long education campaign, fronted by TV’s Dr Christian Jessen to encourage smokers to make the switch to vaping.

John Dunne a director of the UK Vaping Industry Association (UKVIA), which commissioned the research and organises VApril, said:

“There are still almost 7million smokers in the UK that are yet to see the benefits of switching on to vaping. The vapers that we have spoken to would not look back after making the switch and would overwhelmingly recommend switching to vaping to other smokers too.

“That’s why we are running the VApril campaign, to educate smokers about the benefits they can see from vaping. We’re also hoping to educate the wider public about the differences between vaping and smoking so that they can provide vapers with the support to make the switch.”

Launching the campaign, Jessen, famous for his work on Channel 4’s ‘Embarrassing bodies’, said:

“There are now more than three million vapers in the UK who have made that life changing decision to switch from smoking. As today’s study shows, there are whole raft of benefits to making the switch, not just on smokers’ health but financial and social benefits too. But yet, according to Public Health England, an incredible 40% of smokers have never even tried vaping.

He added: “We’re in danger of missing out on the huge public health prize of a smoke-free society if the medical profession doesn’t start encouraging smokers to take up vaping. Vaping has so far helped 3.2m vapers either quit or reduce smoking, saving the NHS billions in treating those with smoking related health conditions.

“There is a growing bank of evidence which shows it can reduce smoking relating harm and yet despite that, more than half of hospitals across the UK ban vaping on their grounds. It’s time we were consistent and gave clear advice to smokers to help combat the misinformation they are all too often bombarded with about vaping.”

More than two-thirds of vapers (68%) said that they never thought they would quit smoking until vaping came along, with many having tried a variety of other nicotine replacement tools like patches (40%) and gum (35%).

Craig Dewar, a vaper from Edinburgh said:

“Vaping is the only thing that actually stops me from picking up a cigarette and lighter. I have no intention of smoking again. 

“Those who still smoke should just switch to vaping. It saves lives, becomes a way of life and well, you will love it. It’s a year since I stopped smoking and I can smell better, taste my food, walk up hills without having to stop, my skin is glowing, I no longer smell of stale smoke and overall I feel a whole lot healthier.” 

Smokers who want to make the switch as part of the VApril campaign, should go to and download the ‘Switch on to Vaping’ guide, that has been developed by vapers, for smokers, thanks to the independent charity the New Nicotine Alliance.